Disney Wants Additional Super Bowl Ad Spots

Disney is one of three Hollywood studios that has committed to purchasing air time during the Super Bowl XL VIII event on February 2nd, and it was reported this week that the iconic group is seeking to purchase more 30 second slots if they become available.

Incredibly, advertisers are willing to pay upwards of $4.4 million for last minute slots so that their brands and products can be seen by the millions of viewers tuned in to watch the Denver Broncos  meet the Seattle Seahawks.  At an average of $133,000 per second, advertisers are paying  for the most expensive advertising slots on any TV station.  That cost is a far cry from the $42,000 per commercial paid by advertisers in the first Super Bowl.

Last fall, Disney, along with Parmount and Sony, committed to a 30 second ad slot, where it estimated that over 108.7 million US viewers tune in to watch, and now the group is hoping that other advertisers will drop out so that it can push more of its movies.  It is expected that Disney will be promoting Need for Speed (opening on March 14th) and Captain America: The Winter Soldier, scheduled for an April launch.

Other big brands that will receive maximum exposure on the big day include Soda Stream (pitched by Scarlett Johansson), Jaguar by British actor Ben Kingsley, and H&M by the semi clad David Beckham. The Greek yoghurt brand, Chobani, will appear in a minute long ad.

Advertising prices aren’t the only thing to go up in the past years. This year, the base ticket price for the Super Bowl  is between $500 and $2,600, yet  many people are likely to pay more on the open market. For the first Super Bowl, prices were set at $6, $8 and $12!